To further create awareness on the importance of fitness with the aim of creating a healthier nation, the world’s number one fitness chain, Fitness First, rolls out a week-long campaign in support of International Fitness Week on Feb. 1-7.

International Fitness Week is the first awareness campaign backed by Fitness First to improve the health of the nation by offering members and non-members the chance to try something new for free and generate local networks with the involvement of local schools, colleges and offices nationwide. With over 400 gyms across 15 countries participating in the campaign, Fitness First pioneers bringing the campaign to the Philippines.

“We are proud to celebrate International Fitness Week this year. It’s amazing to see more and more Filipinos embracing a healthy, balanced lifestyle,” said Fitness First country general manager Mark Ellis.

International Fitness Week 2010’s global ambassador is former Spice Girl Mel B., who has become an international fitness advocate with a top-selling work-out DVD tucked under her belt.

“I want to encourage everyone to find what works for them and make being active part of their lifestyle. It’s easier than you think to get totally fit and we will show you how!” said Mel.

On Feb. 1-7, all Fitness First clubs around the world will open their doors and offer everybody the opportunity to experience working out for free and try something new in a bid to make the world a fitter place.

Fitness First has also partnered with Gawad Kalinga. It will hold a “Charity Spin” on Feb. 7 where a P150 participation fee collected from participants will be donated to the organization.